Soft Lines
Categories
Automotive & Marine Pets & Veterinary Pets Production & Wholesale Wholesale
About
We are a small, passionate female-owned-and-operated braided rope manufacturing business that makes soft, durable, customized lines primarily in the pet leash, marine line, and horse lead industries. Newly LGBTQ-owned in 2026, we are excited to meet and connect with other LGBTQ businesses in Wisconsin and across the country!
Soft Lines, Inc. is located in Ashland, Wisconsin on the shores of Lake Superior. Using soft multifilament polypropylene rope in a variety of colors and diameters we custom manufacture the product to your specifications. We try to meet the needs of each market by offering a wide range of product selections and styles.
Custom designs are part of our offering and we welcome these requests. Often times meeting a personal need results in an item that offers a solution for a wide range of needs. For instance, working with people with disabilities we addressed their concern for not being able to hold onto a leash with enough force. This led to the hands-free “Ultra-Lead” solution. Please share your needs with us!
All Soft Lines polypropylene ropes and line products are proudly Made In America (Wisconsin).
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