Your online presence is the first impression of your business to new and prospective customers. It is crucial that you manage your online reputation to ensure that your business is making that first impression a great one, leading to new business opportunities. But how? Why? Who has the time?
Join us to learn more about:
- Statistics and facts about online customer reviews
- How to manage and respond to reviews
- How to ask for customer reviews
PRESENTER
Julie Albrecht, Manager of BBB’s online reputation
Julie Albrecht is the Director of Marketing and Communications at the Better Business Bureau Serving Wisconsin, a non-profit organization that aims to help people find businesses and charities they can trust. With a goal of creating an ethical marketplace where buyers and sellers can trust each other, BBB calls out bad business behavior such as scams, fraud and misleading advertising and commends good businesses doing things the right way through their BBB Accredited Business program. Since 2013, Julie has worked to educate and inform people throughout the state of Wisconsin about BBB and BBB services by leveraging the power of social media and a wide variety of other communications platforms.