Skip to content

This is It: Historic Marker Celebration Ceremony & Celebration

This is It: Historic Marker Celebration Ceremony & Celebration

Thursday, November 19, 2026 (1:00 PM - 2:00 PM) (CST)

Description

On Thursday, November 19, the Wisconsin LGBTQ History Project will dedicate a State Historic Marker to This Is It and the transformative legacy of founder June Brehm. Join us as we honor a space that meant so much, to so many, across three generations of customers. WHAT: Dedication of State Historic Marker, with community celebration to follow! WHERE: 418 E. Wells St. (at Jefferson,) downtown Milwaukee. WHEN: Thursday, November 19 at 1 p.m. SPEAKERS: Milwaukee Mayor Cavalier Johnson, Wisconsin Historical Society CEO Christian Overland, Wisconsin LGBTQ History Project Vice President Ricardo Wynn, Milwaukee LGBT Community Center Executive Director Ritchie T. Martin Jr., Sarah Freiheit (granddaughter of June Brehm) As the applicant, fundraiser, and non-profit steward, the Wisconsin LGBTQ History Project is 100% responsible for all costs of design, installation, dedication, and maintenance through our LGBTQ Landmarks Program. We are grateful for the generous community donations that made this project possible. The historic marker is entirely privately funded with no federal, state, or local taxpayer investment. Additional memorial donations are always welcome at our website: https://tinyurl.com/thisisitmarker26 We are thankful to our community partners at Wisconsin Historical Society, City of Milwaukee Department of Public Works, East Town Association, Friends of Cathedral Square, Milwaukee LGBT Community Center, and Van Buren Management Co. for supporting this very meaningful moment. QUESTIONS? Contact info@wislgbthistory.com
This is It
418 E. Wells St. (at Jefferson)
Milwaukee, WI 53202 United States
Event Contact
Wisconsin LGBTQ History Project, Inc.
(414) 324-9072
Thursday, November 19, 2026 (1:00 PM - 2:00 PM) (CST)
Powered By GrowthZone