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BEGIN:VEVENT
DTSTART:20190508T170000Z
DTEND:20190508T180000Z
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SUMMARY:Northeast WI Lunch & Learn: Brand Purpose - Simplify\, Sell + Serve
DESCRIPTION:Align your life (+) work to serve your people\, live your purpose and create an impact.\n\n\n\nWhat's the deal with brand purpose? It goes beyond a color palette and creatively considered logo design - it's about knowing the heart and soul that drives the organization. Whether the leader of a for profit or nonprofit organization\, it's important to recognize the need for this deeper level of identity for your brand.\n\n\n\nPurpose-driven companies are on the rise\, in part driven by purpose-based entrepreneurs\, and in part by consumer demands on the marketplace. What's more\, purpose-driven organizations more easily realize success: 85% of purpose-led companies reported growth in 2016\, according to the Global Purpose Index\, versus 42% of non-purpose companies who actually cited a drop in revenue.\n\n\n\nThe first step in creating a purpose-driven brand is to go back to its roots. We explore our individual purpose as leaders\, founders and creators of the company to then step into creating a purposeful brand identity filled with heartfelt stories and soul-fulfilling work.\n\n\n\nOur presenter is Lyssa Schmidt. She is a purpose-driven entrepreneur with 15 years experience in the communications industry\, ranging from journalism and PR to marketing and branding. She is the founder\, writer and brand strategist at Presence&Company.\n\n\n\nThe Lunch & Learns are FREE for Chamber members and $10.00 for non-members.\n\n\n\nA special thanks to our presenting sponsors of our Lunch & Learn Series: Wells Fargo and the National LGBT Chamber of Commerce (NGLCC).
X-ALT-DESC;FMTTYPE=text/html:Align your life (+) work to serve your people\, live your purpose and create an impact.
\n
\nWhat&rsquo\;s the deal with brand purpose? It goes beyond a color palette and creatively considered logo design - it&rsquo\;s about knowing the heart and soul that drives the organization. Whether the leader of a for profit or nonprofit organization\, it&rsquo\;s important to recognize the need for this deeper level of identity for your brand.
\n
\nPurpose-driven companies are on the rise\, in part driven by purpose-based entrepreneurs\, and in part by consumer demands on the marketplace. What&rsquo\;s more\, purpose-driven organizations more easily realize success: 85% of purpose-led companies reported growth in 2016\, according to the Global Purpose Index\, versus 42% of non-purpose companies who actually cited a drop in revenue.
\n
\nThe first step in creating a purpose-driven brand is to go back to its roots. We explore our individual purpose as leaders\, founders and creators of the company to then step into creating a purposeful brand identity filled with heartfelt stories and soul-fulfilling work.
\n
\nOur presenter is Lyssa Schmidt. She is a purpose-driven entrepreneur with 15 years experience in the communications industry\, ranging from journalism and PR to marketing and branding. She is the founder\, writer and brand strategist at Presence&\;Company.
\n
\nThe Lunch &\; Learns are FREE for Chamber members and $10.00 for non-members.
\n
\nA special thanks to our presenting sponsors of our Lunch &\; Learn Series: Wells Fargo and the National LGBT Chamber of Commerce (NGLCC).
LOCATION:World Headquarters 620 E. Longview Dr. Appleton\, WI 54911
UID:e.2157.2914
SEQUENCE:3
DTSTAMP:20240328T142301Z
URL:https://business.wislgbtchamber.com/events/details/northeast-wi-lunch-learn-brand-purpose-simplify-sell-serve-2914
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