Virtual Lunch & Learn: Social Media for Small Businesses

How to Wow Without Feeling Overwhelmed

Join us for an informative how-to session on making social media management for your small business a breeze. Our goal is to equip you with tools that will help you develop, schedule and manage your content easily so you can spend more time focusing on other aspects of your business. We will show you industry tools to help you create a fresh content calendar, easily schedule posts and effectively engage with your audiences – without allowing the task of managing social media to consume your life.

What will attendees learn about?

• Tips for building content calendars
• Free tools to help schedule and manage content
• How to setup automated message responses
• Managing audience expectations for engagement

Presenters
Tracy Doering; Red Shoes Inc., Account Coordinator
Tracy has extensive social media expertise from eight years of experience managing consumer care on social media for a Fortune 50 consumer packaged goods client. In her role at Red Shoes she manages client social media efforts and supports other marketing initiatives.

Jackelyn Johnson; Red Shoes Inc., Marketing Assistant
Jackelyn has two years of social media and marketing experience from her previous role as social media manager for Carmella’s, an Italian Bistro and SAP. Brunch, Brown Bag & Bakery. At Red Shoes Inc. Jackelyn supports client teams in new business developments and content creation, including content for the Red Shoes social media channels.