Madison Lunch & Learn: Brand Purpose - Simplify, Sell + Serve

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Name: Madison Lunch & Learn: Brand Purpose - Simplify, Sell + Serve
Date: April 30, 2019
Time: 12:00 PM - 1:00 PM CDT
Website: Register here.
Event Description:
Align your life (+) work to serve your people, live your purpose and create an impact.

What’s the deal with brand purpose? It goes beyond a color palette and creatively considered logo design - it’s about knowing the heart and soul that drives the organization. Whether the leader of a for profit or nonprofit organization, it’s important to recognize the need for this deeper level of identity for your brand.

Purpose-driven companies are on the rise, in part driven by purpose-based entrepreneurs, and in part by consumer demands on the marketplace. What’s more, purpose-driven organizations more easily realize success: 85% of purpose-led companies reported growth in 2016, according to the Global Purpose Index, versus 42% of non-purpose companies who actually cited a drop in revenue.

The first step in creating a purpose-driven brand is to go back to its roots. We explore our individual purpose as leaders, founders and creators of the company to then step into creating a purposeful brand identity filled with heartfelt stories and soul-fulfilling work.

Our presenter is Lyssa Schmidt. She is a purpose-driven entrepreneur with 15 years experience in the communications industry, ranging from journalism and PR to marketing and branding. She is the founder, writer and brand strategist at Presence&Company.

The Lunch & Learns are FREE for Chamber members and $10.00 for non-members. A special thanks to 100state, a long-time Chamber member, for hosting in their office.

A special thanks to our presenting sponsors of our Lunch & Learn Series: Wells Fargo and the National LGBT Chamber of Commerce (NGLCC).
Location:
100state 
316 W Washington Ave #675 
Madison, WI 53703
Date/Time Information:
Tuesday, April 30, 2019
12:00 to 1:00 p.m.
Fees/Admission:

Free for Chamber members.
$10 for non-Chamber members.

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Wisconsin LGBT Chamber of Commerce

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Milwaukee, WI 53208