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SUMMARY:Webinar: Beyond the Campaign: Cultural Intelligence and Authentic Engagement
DESCRIPTION:Join NGLCC's Heritage Committee and the Wisconsin LGBT Chamber in celebrating Hispanic Heritage Month with Beyond the Campaign: Cultural Intelligence and Authentic Engagement\, a conversation about how businesses can move beyond surface-level representation to build meaningful connections with Hispanic communities. \n\nDrawing on his experience as a gay Latino entrepreneur and co-owner of Eat It Up Marketing\, an NGLCC-certified LGBTBE marketing agency in San Antonio\, Jonathan "Jon" Ramirez will explore why cultural intelligence is essential for authentically engaging Hispanic consumers. Attendees will learn how to move beyond cookie-cutter campaigns and stereotypes\, incorporate cultural nuance into their marketing strategies\, and build trust and long-term loyalty. \n\nJon will share real-world examples and actionable strategies businesses can use to better understand local culture\, uplift diverse voices\, and authentically connect with Hispanic consumers year-round. Whether you're a business owner\, marketing professional\, corporate partner\, or community leader\, this conversation will offer practical insights for creating stronger connections with Hispanic communities.\n\nRegister for this Zoom webinar here.
X-ALT-DESC;FMTTYPE=text/html:Join NGLCC&rsquo\;s Heritage Committee and the Wisconsin LGBT Chamber in celebrating Hispanic Heritage Month with Beyond the Campaign: Cultural Intelligence and Authentic Engagement\, a conversation about how businesses can move beyond surface-level representation to build meaningful connections with Hispanic communities.
Drawing on his experience as a gay Latino entrepreneur and co-owner of Eat It Up Marketing\, an NGLCC-certified LGBTBE®\; marketing agency in San Antonio\, Jonathan &ldquo\;Jon&rdquo\; Ramirez will explore why cultural intelligence is essential for authentically engaging Hispanic consumers. Attendees will learn how to move beyond cookie-cutter campaigns and stereotypes\, incorporate cultural nuance into their marketing strategies\, and build trust and long-term loyalty.
Jon will share real-world examples and actionable strategies businesses can use to better understand local culture\, uplift diverse voices\, and authentically connect with Hispanic consumers year-round. Whether you&rsquo\;re a business owner\, marketing professional\, corporate partner\, or community leader\, this conversation will offer practical insights for creating stronger connections with Hispanic communities.
Register for this Zoom webinar here.
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UID:e.4056.1628273
SEQUENCE:3
DTSTAMP:20260905T045102Z
URL:https://business.wislgbtchamber.com/community-calendar/Details/webinar-beyond-the-campaign-cultural-intelligence-and-authentic-engagement-1915866?sourceTypeId=Hub
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